History

Kappa is today one of the world's leading sports and streetwear brands, and the symbolic Kappa logo has been worn by the world's biggest sports stars, from Italy's national team to Juventus, Barcelona, Roma, Naples and many more. Kappa's history dates back to 1916, when the Italian Abramo Vitale founded the company "Calzificio Torinese", which dealt exclusively with the production of socks on the family's own farm.

Overview

1916:
Abramo Vitale starts the company Calzifico Torinese in Turin, which deals exclusively with the production of socks.

1917:
The company initiates mass production of high-quality socks.

1939:
The product range is expanded with knit products.

1943:
The company is bombed by US forces, because they supply goods to the Italian troops.

1951:
Reconstruction of the "Calzificio Torinese" head office is initiated.

1955:
Merger and expansion lead to name change "Maglificio Calzificio Torinese".

1956:
A manufacturing error causes Maglificio Calzificio Torinese to decide to use the letter  "K" in the product name, to convince customers of the company's quality awareness. “K” standing for the German word for Kontrollen.

1958:
Interest in Kappa products is increasing, and Kappa becomes Italy's largest supplier of underwear and socks.
1967:
“K”  is changed to Kappa, that is a Greek word for the letter K.

1968:
Maurizio Vitale takes over Maglificio Calzificio Torinese, leading the company to new heights.

1969:
The famous Kappa logo was created during a photoshoot for Beatrix swimwear collection (Beatrix was at that time another brand that was also part of Maglificio Calzificio Tprinese). This image later (in 1984) became the official Kappa logo, and it represents equality of men and women in the world of sports.

1970 and after:
Kappa presents sportswear and shoes, and form there Kappa enters in  a number of the biggest sponsorships in football, rugby, basketball and athletics. Kappa became a major player in the football world, and during the 1980s Kappa became one of the world's leading football brands with clubs such as A.C. Milan, Roma, Ajax Amsterdam.

In the 1990s, Kappa continues to be Europe's leading football brand, and in 1996 Juventus wins their third Champions League final wearing Kappa clothing.

In 2004, Kappa enters a sponsorship agreement with F. C. Copenhagen, the largest sponsorship agreement in Scandinavia ever.
Kappa is today both a streetwear and sportswear brand, and in collaboration with well-known fashion designers, Kappa makes sure to always be an  eclectic and fashion oriented brand