Privacy policy at

We only collect personal data in cases where this should be relevant to us, and we will only collect personal data, if it is relevant to your activity at

When collecting, processing and using your personal data, we always comply with all relevant legal provisions.

We will only keep your personal data, if we are either legally required to do so, or in case it is relevant for the purpose for which they were collected.


Information we collect

In order to be able to offer you the best service and in order to be able to complete the transaction, we need to collect certain personal data. We may use cookies to keep track of the contents of your shopping cart, while you are using our webshop.

We may collect information such as name, email address, postal address, delivery address (if different from postal address), telephone number and payment information.

PRIMETIME DENMARK A / S collects and processes your personal data when you do the following:

- Visit our website

- Complete a purchase of our products

- Sign up for our newsletter

- Review our website

- Send us questions, complaints or feedback


The data controller

The data controller for the collection, processing and use of your personal data on is PRIMETIME DENMARK A / S, Blokken 81, 3460 Birkerød, cvr no. 20053178.


Basis of treatment and purpose

We collect your regular contact information, such as name and address, in order to deliver the product or service you have purchased from us. We collect your e-mail address, in order to send you an order confirmation, as well as a delivery confirmation.

When you pay for your product or service, we collect your name, card data and IP address. The information collected in connection with the payment transaction is used and stored only for payment settlement and fulfillment of the contract entered. When making payments, some of your data will be transferred to ePay, including information needed to complete or support the payment, such as the total purchase amount and billing information.

During the registration process or on our website you can choose to give us permission to use your email to send you newsletters. You can sign up and unsubscribe at any time. All newsletters also include a link to unsubscribe. If processing of personal data is based on your consent, you have the right to revoke the consent at any time.

If you do not wish to provide the personal data required to complete a purchase of a product, you will unfortunately not be able to purchase products from us on our website.

Your information (except your email address, if you have consented to its processing for the purpose of receiving offers) will be deleted 3 years after you receive your item or service.


Other recipients of personal data

We do not sell your personal data to third parties and we do not transfer your personal data to third countries.

If you choose to review our website, your name and email address will be transferred to the Trustpilot Review Page.

We have our website at and payment system through ePay, which acts as our data processor. All personal data that you provide on our website will be stored in's data centers.

We use external companies as suppliers to deliver our services in the best possible way. These external suppliers are data processors and, in certain cases, process personal data in connection with their provision of services to us. Our data processors only process personal data according to our instructions and in accordance with the data processing requirements of the legislation.

We have entered into data processing agreements with our data processors, which is our guarantee that they comply with applicable rules regarding the protection of your personal data.


Your rights

As the registered person, you have several rights, that we must ensure at all times. You have the right to request the following:

• To access and correct / change your personal data

• To delete personal data

In addition, you have the right to protest the processing of your personal data, and you have the right to file a complaint with a data protection authority.

If you no longer wish us to process your personal data, or to limit the processing of your personal data, you can also send us a request to our email address